Are You Ready for Freedom?
Jesus said, “And you will know the truth, and the truth will set you free” (John 8:32). The 30 Day Identity Challenge is designed to help you build unshakeable confidence by strengthening you to stand in the truth of who you are in Christ. You are not defined by your performance or by what others think—you are who God declares you to be!
Who is the Identity Challenge For?
Do you struggle with fear and insecurity? Are you constantly looking to your performance and what others think of you to define you? Do you battle incorrect I am statements like "I am a failure", "I am not good enough", or "I am a disappointment?"
If you answered "yes" to any of the above questions, or if you want to overcome other confidence battles like negative thoughts, irrational fears, performance anxiety, or comparison traps, the 30 Day Identity Challenge is for you.
If you answered "yes" to any of the above questions, or if you want to overcome other confidence battles like negative thoughts, irrational fears, performance anxiety, or comparison traps, the 30 Day Identity Challenge is for you.
What Do I Need to Get Started?
All you will need is the Participant Guide and the Pure Encouragement App. The Participant Guide is available either as a free PDF (our team will send) or physical book (order here). Fill out the form below and our team will get you started immediately.
The 30 Identity Statements
Intro Day Video
Jan 11, 2027 • Gary Steffes
Day 1 - I am Deeply Loved
Jan 12, 2027 • Gary Steffes
Day 2 - I am Chosen
Jan 13, 2027 • Gary Steffes
Day 3 - I am Rescued from the Power of Sin and Death
Jan 14, 2027 • Gary Steffes
Day 4 - I am Yearned For and Desired
Jan 9, 2026 • Gary Steffes
Day 5 - I am Cared For and Protected
Jan 10, 2026 • Gary Steffes
Day 6 - I am Fully Known
Jan 11, 2026 • Gary Steffes
Day 7 - Nothing Can Separate Me From God's Love
Jan 12, 2026 • Gary Steffes
Day 8 - I am Forgiven
Jan 13, 2026 • Gary Steffes
Day 9 - I am Righteous
Jan 14, 2026 • Gary Steffes
Day 10 - I am Holy and Beloved
Jan 15, 2026 • Gary Steffes
Day 11 - I am Justified by Faith
Jan 16, 2026 • Gary Steffes
Day 12 - I am Totally Accepted by God
Jan 17, 2026 • Gary Steffes
Day 13 - I am a Child of God
Jan 18, 2026 • Gary Steffes
Day 14 - I am Fearfully and Wonderfully Made
Jan 19, 2026 • Gary Steffes
Day 15 - I am Part of the Royal Priesthood
Jan 20, 2026 • Gary Steffes
Day 16 - I am a Member of Christ's Body and Temple of the Living God
Jan 21, 2026 • Gary Steffes
Day 17 - I am Salt and Light in this World
Jan 22, 2026 • Gary Steffes
Common Questions (and Answers)
How much does the Identity Challenge cost?
The Identity Challenge is completely free if you use the digital PDF as a guide. If you prefer to use the physical book, the only cost is to order the book!
Can I take the Identity Challenge at any time?
Absolutely! Fill out the form here and our team will get started immediately.
Do I need a group or can I take the Identity Challenge by myself?
The Identity Challenge is designed for groups but can absolutely be done individually. If you cannot find someone to do it with you, we encourage you to share your daily discoveries with someone close to you in your life. God moves when we encourage each other with the truth!
Do you have the Identity Challenge in other languages?
Yes! The Identity Challenge is available in Spanish. If you need it translated into another language contact our team and we will work with you to get it done!
How do I download the Pure Encouragement App?
Download here/download-app
Do you have an Identity Challenge group I can join?
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Help! I am having issues on the App finding my group. What do I do?
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Testimonials
Matt McIlvane
I have never done anything like this 30 Day Identity Challenge before and it has been life changing. I have called myself a Christian my whole life. I’ve also been an athlete or coach as long as I can remember. I have felt an amazing transition throughout this Challenge as I journal about all the different things God declares me to be. I feel filled with strength and confidence beyond normal as I am armed by the power of who the Lord declares me to be.
George LaBoy
The 30 Day Identity Challenge made me realize how much I am loved by God. I am a child of the Maker of the universe. I am chosen by God who knew me and knit me together in my mother’s womb. I am part of the royal priesthood and an ambassador for His kingdom. I am so grateful that this 30 Day Challenge solidified what God has been telling me all along that I am special in God’s eyes and loved.
Brandon Courtney
The 30 Day Identity Challenge is a great, structured way to connect with God every day and continue my vertical pursuit with Jesus. My identity is not in what I do, but WHO God calls me to be. I love the Scriptures, reflections, and how Gary’s passionate videos help pull my thoughts all together. I also like reading the journal entries of others and learning how the Scriptures are impacting them in their life.
Cole Godfrey
This 30 Day identity Challenge has had a lasting impact on me. When life gets hard, I am reminded that I’m not defined by my circumstances. I am defined by who God declares me to be! This is so freeing because I don’t have to worry about short term pains or trials. I can rest on the fact that I am loved, chosen, protected, significant, secure, and a part of the royal priesthood.
Ask Us About the Challenge